Here UW researchers use Virtual Reality to reduce the perception of pain in burn patients. Entering the immersive 'Snow World' of virtual reality, the burn victims felt less pain and lower activation levels of pain pathways were seen by fMRI. It will interesting seeing just how many different ways virtual reality and immersive video games can affect other brain mechanisms of perception, attention, and emotion. As the information becomes more detailed, perhaps it will provide software engineers and game designers with more ideas re: affecting brain biology and experience.
fMRI and Virtual Reality Analgesia